JA Marketing Principles 2®

JA Marketing Principles curriculum cover

High School
Implementation:
Classroom Based
Virtual

Pillars of Student Success
Work Readiness High Work Readiness
Entrepreneurship Moderate Entrepreneurship
Financial Literacy Minimal Financial Literacy
JA Marketing Principles 2, part of the JA High School Experience courses, is a one-semester, teacher-led course in which high school students learn about marketing in the world around them and potential careers in the field. Volunteers engage with students through a variety of activities that may include subject- matter guest speaking, coaching, or advising for case study and project course work.

Following participation in this course, students will be able to:

-- Learn the necessary concepts applicable to state and national educational standards.
-- Apply these standards-based concepts to the real world.
-- Synthesize elective concepts through cumulative, tangible deliverables (projects).
-- Analyze a business situation or principle through the use of a case study.
-- Demonstrate the skills necessary for future career pathway success.

JA Marketing Principles 2 is part of the JA Work and Career Readiness Pathway. The course is a blended model that includes teacher-led content, volunteer-led opportunities, and self-guided content to support flexible implementation options. JA Marketing Principles 2 is available in classroom- based or remote live implementation. Robust support materials are available for teachers, including a pacing guide for semester-long implementation. . Your local JA area may have the opportunity to support interested districts that have formed a relationship with post-secondary institutions to facilitate dual credit.

As part of this course, JA teachers and volunteers are encouraged to use the resources available in JA Connect™ Learning Pathways, located at connect.ja.org. This self-guided experience includes interactives, JA Digital Career Book™, and games and apps for student use.

JA programs support national and state standards in reading, mathematics, social studies, and work and career readiness. See below for more information on alignment with national and state standards.

Program Concepts

Brand image, Budget, Building relationships, Competitive analysis, Changing retail, Discussion guides, E-commerce, Executive summary, How to find a job, Interviews, Job applicants, Listen and take notes, Market research, Market research process, Market snapshot, Market strategy, Marketing and business occupations, Marketing career categories, Marketing objectives, Marketing plan, Metrics, Mission statement, Observations, Online advertising, Online presence, Online shopping habits, Positioning, Problem solving steps, Product description, Purpose of a marketing plan, Qualitative research, Quantitative research, Reasons for marketing plans, Recruiters, Retail locations, Retail marketing, Sales jobs, Sales careers, Sales department, Sales staff, Sales training, Search engine optimization, Secrets of success, Selling, Situational analysis, 6 steps of market research, SMART marketing objectives, Social media, Sources of quantitative information, Store success, SWOT analysis, Target market, The role of marketing, The size of marketing companies, Types of retail, Ways to influence sales, Websites and content

Skills Students Learn

  • Analyze a real world situation
  • Apply ideas to real life situations
  • Apply information to real world situations
  • Compare and contrast
  • Complete a job search
  • Complete research
  • Create a budget
  • Define a problem
  • Evaluate information
  • Participate in an interview
  • Participate in discussions
  • Present to groups
  • Research information
  • Research using the Internet
  • Role play in a business situation
  • Self evaluate
  • Self reflection
  • Think creatively
  • Think critically
  • Work in groups

Virtual Implementation

Remote live implementation is available for JA Marketing Principles 2.

JA High School Experience Overview

Alignment with State and National Standards

Common Core Standards

For those states that follow common core standards, Junior Achievement’s curricula have been reviewed for alignment with these standards! Learn more by selecting the appropriate grade level below.

Main Correlation and Standards Page

National Standards

While educational standards are determined primarily at the state level, many national standards serve as guidelines for the development of these state standards. See how Junior Achievement curricula align with the national standards listed below.

Main Correlation and Standards Page

State Standards

Junior Achievement curricula are created to align with state standards. To see how our programs align with your state’s standards, explore the options below.

Main Correlation and Standards Page

Scope and Sequence

Junior Achievement learning experiences cover financial literacy, career and work readiness, and entrepreneurship. Our extensive scope and sequence helps explain how our programs cover these subjects at various grade levels.

Main Correlation and Standards Page

Request a Presenter to Teach Curriculum

A Junior Achievement Volunteer teaches students
Junior Achievement lessons are delivered by volunteers from the community. These presenters are prepared by JA to facilitate engaging learning activities that focus on financial literacy, work and career readiness, and entrepreneurship. This results in an enriched learning experience that helps students make the connection between what they learn in school and the world outside the classroom.

Steps to Request a Presenter

Steps to Request a Presenter

1) Request Info

Once you’ve decided to have a JA volunteer in your classroom, fill out the form on this website. You will receive information on next steps.

2) Pick Schedule

You will be able to coordinate a schedule that works for your class either online or in conjunction with a JA representative.

3) Meet Presenter

Once a volunteer is identified for your class, JA will connect you with the presenter to discuss roles, expectations, and logistics.

4) Empower Students with Standards-Based Education

After all details are in place, the JA volunteer will deliver lessons to your students either virtually or in-person.

Request Information about this Learning Experience



By submitting this form, you are consenting to receive marketing emails from Junior Achievement of Central Carolinas. You can revoke your consent to receive emails at any time by using the unsubscribe link, found at the bottom of every email.

Select a button below to see how you or your organization can get involved with Junior Achievement of Central Carolinas.

Donate Volunteer Request A Program

Any questions? Contact us!



We use cookies to provide you a personalized experience. How we do this is by analyzing user behavior on our site and sharing data with our advertising and analytics partners. You consent to our cookie policy if you continue to use this website.